Instagram is too big of a platform to ignore. As of the filming of this video, Instagram is reported to have 500 million monthly active users.
The chances of some of those users being your future client are pretty good.
Here are some of my favorite tips on how to do it correctly:
Tell a story with your posts
Tell the story of your law firm, your lawyers, your associates, and staff members. Tell the story of how you provide value and help your clients. Tell the story of your law firm culture. Tell all these stories in pictures
How? By posting behind the scenes images, highlighting new associates or super staff members, snapping a picture before you enter a courthouse for a hearing.
Try to pick a theme and stick to it
Your Instagram account should be visually appealing and cohesive. After all, Instagram is visually-driven so you have to make sure you’re posting fun, relevant images worthy of a double tap. One tip is to pick a color, a font, a filter, maybe a certain way of cropping your pictures and sticking to it. This will be your theme and you should aim to align your images with your theme or themes.
Share legal tips (not advice)
You’ve got all that legal knowledge. Think of how helpful it would be if you shared it in bite sizes. Now create attractive images to go along with those legal tips.
Use the caption space wisely
Use the caption space under the picture to include a captivating caption that describes or relates to the image you just posted. Pose a question for your followers to answer. When followers comment, respond. Get a conversation going. You should always be the last comment on any given post and don’t forget to use relevant hashtags.
Create a posting schedule and stick to it. By showing up consistently on Instagram, you will begin to build a community members who look forward to your insightful and valuable posts.
Instagram is a great platform to humanize your law firm. Just like with any social media platform, it’s up to you to decide if it’s the right platform for you and your law practice. If it is, then be sure to refer to these tips to make your presence on Instagram felt.
Be sure to follow us on Instagram @abboudmedia