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Top Tips on Instagram for Lawyers

Instagram is too big of a platform to ignore. As of the filming of this video, Instagram is reported to have 500 million monthly active users.

The chances of some of those users being your future client are pretty good.
Here are some of my favorite tips on how to do it correctly:

Tell a story with your posts

Tell the story of your law firm, your lawyers, your associates, and staff members. Tell the story of how you provide value and help your clients. Tell the story of your law firm culture. Tell all these stories in pictures
How? By posting behind the scenes images, highlighting new associates or super staff members, snapping a picture before you enter a courthouse for a hearing.

Try to pick a theme and stick to it
Your Instagram account should be visually appealing and cohesive. After all, Instagram is visually-driven so you have to make sure you’re posting fun, relevant images worthy of a double tap. One tip is to pick a color, a font, a filter, maybe a certain way of cropping your pictures and sticking to it. This will be your theme and you should aim to align your images with your theme or themes.

Share legal tips (not advice)
You’ve got all that legal knowledge. Think of how helpful it would be if you shared it in bite sizes. Now create attractive images to go along with those legal tips.

Use the caption space wisely
Use the caption space under the picture to include a captivating caption that describes or relates to the image you just posted. Pose a question for your followers to answer. When followers comment, respond. Get a conversation going. You should always be the last comment on any given post and don’t forget to use relevant hashtags.

Post regularly
Create a posting schedule and stick to it. By showing up consistently on Instagram, you will begin to build a community members who look forward to your insightful and valuable posts.

Instagram is a great platform to humanize your law firm. Just like with any social media platform, it’s up to you to decide if it’s the right platform for you and your law practice. If it is, then be sure to refer to these tips to make your presence on Instagram felt.

Be sure to follow us on Instagram @abboudmedia

Using Email Newsletters to Grow Your Law Practice

Law firm email newsletters are a great way to grow your law practice.

What is an Email Newsletter?

An email newsletter is a publication that you periodically send to a designated group of recipients through email. It can be a weekly, monthly, quarterly, or yearly newsletter.

An informative and relevant email newsletter can prove to be a powerful communication and marketing tool for your law firm.

Three Reasons Why Every Law Firm Should Send Newsletters

  1. Share valuable information

Sharing the latest legal developments in your practice area, explaining legal how-to’s, or highlighting your firm’s participating in local community events will give your newsletters personality while serving to provide valuable information to your email recipients.

A newsletter that’s relevant to a reader’s personal or business affairs will be effective.

           2.   Stay top of mind

An email newsletter allows lawyers to take a more proactive approach to business development by constantly showing up in people’s email inboxes, and as a result, remaining top of mind.  Lawyers are usually only remembered when something goes wrong, unfortunately. However, when clients do need an attorney, guess who will be the first name that pops into their minds? Yours!

Also, keep in mind that this newsletter is also reaching potential referral sources, like your friends and colleagues. If they are kept in the loop as to what you’re doing and what services your firm offers, they will be in a better position to refer you the exact type of client you want.

3.    Nurture relationships

In my opinion, the most important reason why law firms and lawyers should send email newsletters is because of the potential to build deeper connections and relationships with newsletter recipients. Invite readers to respond to a question you pose. Invite them to connect with you on other social media platforms. Implore them to visit your website. Think of your firm’s newsletter as a conversation starter. Through this conversation tool, you can begin to build trust with those who are reading your newsletter and you can begin to build a relationship.

The Story of a Snapchat Educator with Saba Sedighi [Leaders Wanted Session 3]

In Session 3 of Leaders Wanted, I sat down with Saba Sedighi, a marketing strategist and Snapchat educator. Saba is using Snapchat to educate companies on how to grow their businesses and personalize their brands. She herself is using the platform to flex her creative muscle. This Millennial’s talent goes beyond just Snapchat as she’s using her business skills to build her company.

Here are the highlights:

  • Snapchat has so many built in features that allow you to express yourself and be creative
  • Saba discusses why businesses should pay attention to Snapchat
  • As a business owner, there’s a lot of value in creating your own story rather than outsourcing the production
  • How can you secure speaking engagements and teaching gigs if you have knowledge of something?
  • How to keep your inspiration when you seem to be losing it
  • Saba explains why being young shouldn’t mean you should discredit yourself or let others discredit you

Saba’s question for YOU, the viewer: How do you continue to create and continually sharpen your creativity?  {Include your response in the comments below}


Twitter, LinkedIn, and Facebook: Saba Sedighi

This interview was originally recorded on Facebook Live on July 8, 2016

The Story of a Snapchat Educator With Saba Sedighi (Leaders Wanted Session 3)

Posted by Nicole Abboud on Friday, July 8, 2016

Why Being Nice is the Future of Marketing with Jacob Sapochnick [Leaders Wanted Session 2]

This session was recorded Live on Fri, July 1st, 2016 in San Diego, Ca on Facebook.

Jacob Sapochnick is a successful immigration attorney from San Diego, an entrepreneur, and community builder.

Show Notes:

  • How he focuses on excellent customer service but also focuses on treating his employees very well
  • Your employees become the advocates for your firm/business
  • Jacob shares what drove him to go beyond just being a lawyer and why he decided to venture into the entrepreneurial world by opening a coffee shop and a co-working space
  • How you can galvanize your employees by allowing them to take part in the decision making process
  • When you’re hiring new employees, what questions you can ask yourself to determine if they’re worth hiring?
  • Why every business owner should focus on giving out information for free in order to attract customers
  • How you can market yourself when you’re an employee within a firm or company.
  • What’s the difference between branding, marketing, and sales?

[Viewer Question] What is the biggest challenge you are having in your business or life right now that’s keeping you awake at night?

Twitter: @visalawyerblog

Facebook: Jacob Sapochnick

Why Being Nice Is the Future of Marketing – Leaders Wanted Session 2 with Jacob Sapochnick

Posted by Nicole Abboud on Friday, July 1, 2016

The Tables Turn as I Interrogate Officer Mike Bires [Leaders Wanted Session 1]

In Session 1 of my new live streaming interview series, Leaders Wanted, I sit down and chat with Office Mike Bires, a law enforcement official who has a fresh approach to social media use. Mike has united his community of Azusa, California through his entertaining and informative use of social media, specifically live streaming.

In this episode, Mike and I discuss why he thinks it’s important to be connected with your community and how social media is one powerful way to do that.

? The tables have turned! An interrogation of Officer Mike Bires, a law enforcement social media leader ??

Posted by Nicole Abboud on Friday, June 10, 2016